SMASH HITS
Smash hits was one of the biggest music magazine in the last century.
Smash hits first started in 1978, it used to come out every fortnight. Smash Hits was appealed mostly to teenage girls as their main purpose to buy the magazine was to get their hands on the latest pull out poster of their favourite band or artist and get their hands on the lyric cards of the current number 1 song. In February 2006, Smash Hits published their last ever print magazine. The fortnightly magazine regularly sold 500,000 copies in the early 1980's, but its biggest-selling edition featuring Kylie Minogue and Jason Donovan was bought by more than one million readers in 1989.
The Smash Hits brand will continue via Smash Hits music TV, a website and a digital radio station. Teenagers started to stop buying Smash Hits, no longer wanted their lyric cards and their pull out posters of their favourite stars as the interest of music gained more stronger instead of getting their hands on the freebies. Smash Hits had a very narrow group to aim at. Once it was targeted both boys and girls. Back in the early days, it was a credible music magazine, featuring a wide range of bands, punk and indie as well as pop. But then the marketers noticed that more girls than boys actually bought Smash Hits, with that in mind they mainly aimed the magazine more at girls and from this their magazine started it's pre-teen girliness. It turned into an entertainment magazine due the sales going down also the target audience getting more interested in the entertainment and gossip. Smash hits still runs it's own TV Channel, Website and Radio.
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